A Structured Beginning
There were a lot of elements to consider and many pieces to keep organized. In dealing with a smaller screen size, it was important to determine what elements could stay the same and what could be improved.
Card Sorting & Sitemaps
The website had a lot of moving parts. I needed to get it organized to fully understand it. I used a card sort method to begin categorizing topics. Naturally, this allowed for a clear direction of how to display information, then I created a sitemap.
What were the other pain points? Once the information was structured, it was important to know who the users are and what their path to completing a sale would be.
Journey Mapping Research
I visited various coffee shops, conducted surveys and interviewed customers to create personas. It was determined that a shopping experience similar to Amazon was what they wanted.
From there I mapped out user journeys and learned what the competition was doing through a thorough market analysis. In this process, I discovered that other companies had better mobile experiences.
Determined to succeed, I began to sketch.
Keeping simplicity in mind, I started with a re-design of the website for mobile, tablet and desktop. Then, I created clickable wireframes as a prototype to test my findings and learn how to improve.
Shopping Cart 2.0
The prototype tested well and the site began to feel new and fresh.
I took my prototype into the world for further testing. This was a huge success and drove up revenue in my controlled environment. Great news! It was ready for production.
Mockups & Next Steps
A hifi concept was created of a few key screens and delivered to the client to visualize how a responsive-site might look. The final step was reviewing analytics to determine where customers were dropping off and what improvements could be made moving forward.